Tag Archives: ebooks

Self-Publishing is the Future

I admit that I have long been skeptical of “self-publishing” in the print industry. The value of good editors and the supports provided to writers by traditional publishing houses is difficult to overstate. Yes, I realize the huge publishers are gatekeepers, selecting a handful of writers to promote, but they also have steady incomes from their backlist titles. This income stream allows good publishers the opportunity to fund and nurture promising talents.

We need a publishing industry, in my view. I cannot read thousands of books a year, but the army of acquisitions editors, working together, can and do read thousands of manuscripts. When a publishers decides to support a writer, there is some promise that the writer is good. I know some great talents are missed or turned away because of financial constraints, but the gatekeepers of popular imprints have done well for two centuries.

But, in the digital world I do see the important contributions being made by the self-publishing movement.

There are a few stories of bloggers signing book deals. These men and women do one thing that improves writing: they write and write and write. Blogging is self-publishing.

What is the difference between posting a blog and turning that content into an eBook? Nothing.

Aspiring writers can quickly and easily create an eBook. Placing a book on Amazon.com or BN.com takes a few days for many writers. You can upload a Microsoft Word file to some self-publishing websites. It doesn’t get much easier than emailing a Word file.

Self-published books are unlikely to sell millions or even thousands of copies. But what if your book is read by the right person? What if the self-published book leads to a traditional publishing house? I’ve met three writers who self-published a book only to later sell the rights to publishing houses.

Yes, self-publishing means you are your own marketing department. It also means you should consider hiring a good freelance editor and maybe a separate proofreader. I’d also hire an artist to create a great cover that looks fantastic at small sizes. You should admit to yourself that the book is likely an imperfect work, so paying for professional advice is a good investment.

I would not be surprised if in five years a third of books sold online are self-published. However, with hundreds of thousands of self-published books, most titles will sell only a few hundred copies. You need to stand out among the other self-published authors to attract publishing houses.

Don’t be afraid to consider self-publishing. It is the future.

Type and Reading

I read many books on typography. Currently, I’m finishing a collection of essays and journal articles on typography. The articles date back to the late nineteenth century, with a particular concentration on two time periods: the 1920s and 1980s. The collection is:

Heller, Steven, and Philip B. Meggs. Texts on Type: Critical Writings on Typography. New York: Allworth Press, 2001. 1581150822 (pbk.)

Though some of the authors, especially the major typographers of the 1920s, called for radical changes to type and letterforms, most of the essays emphasize the need for text to be readable. Type should not interfere in any way with reading, though sometimes it is appropriate for type to convey some meaning visually.

What brings the issue of type “into focus” for me is the rise of eBooks. The display fonts of various devices significantly affects the reading experience.

When the earliest computer screens appeared, they were monochrome displays with either 40 or 80 columns and 20 to 25 rows. Each letter was composed on a 7-by-8 or 8-by-8 pixel grid. The popular systems from Apple, Atari, and Commodore featured the 40-column displays because the screens were often televisions, which had mediocre resolution at best. IBM and other “business” computer companies sold expensive displays with 80-column screens.

A 40-character width with “chunky” or “blocky” letters was difficult to read. Much narrower than the familiar page of paper, reading required a lot of scrolling or “page flipping” and was tedious. Even the 80-column displays weren’t ideal, but they were a lot better.

Today, many of us read on phones and PDAs that are not much better for reading than the television-monitors of the 1970s and 80s. High-resolution devices are appearing, with better contrast and far better font technology. Reading will become easier.

Historically, type has always been limited by technology. Wood blocks were fragile, so letters had to be large and “blocky” just as a low-resolution screen limited the shapes and sizes of letters. Metal type was much better, though there were still wear issues and matters of ink “spread” on paper. Today, displays are getting so much better that fine lines are no longer an issue. Even diagonal lines, an impossible task on old computer displays, are now smooth and easy to see.

In the early days of computing, fonts with slight serifs were used to create letters that closely mimicked the printers of the time. Dot-matrix printers were 80-column devices using the same 8-by-8 grids as screens. However, output and display never matched — only the basic positions of letters could be approximated.

The slight serifs helped differentiate a lowercase “I/i” from “L/l” or “1.” As technology improved, designers found that sans-serif fonts, especially at larger sizes, were better suited to the straight horizontal/vertical lines of a medium-resolution video display. Even today, most television networks use sans-serif fonts onscreen because they are “smoother” on mid-range screens.

I happen to find serif faces easier to read. Finally, eReaders are reaching the point at which a nice serif face is sharp, clear, and readable. I can read serif type faster because the letterforms are more unique than the letters of many sans serif fonts. I am, by nature, a slow reader, so the visual cues of word and letterforms help me decode with less effort.

If you are preparing an eBook with “default fonts” I ask that you use a serif font for the text and sans for the headings. This is similar to the old defaults in Microsoft Word: Times for text, Arial for headings. Some ePubs do not set the fonts, but I would appreciate it if they did. I do set the default fonts of my iPod Touch to these combinations. Of course, I also think a reader should always be free to alter the fonts as long as the design doesn’t alter the author’s or designer’s intentions.

Typographers and designers are involved in eReader development. I hope we someday have screens that are as good as the printed page. It would be nice to see pages that look like familiar magazine layouts, which currently isn’t possible on most devices. The screens simply aren’t up to the task of displaying detailed, elegant, fonts.

- Scott

eBooks and Design

My collection of works on typography and general design includes some of my favorite books. The art of placing words on a page, or screen, is something I admire. The designer’s choices, which once appeared with some frequency in colophons, shape the reading experience. Nothing appalls me more than a publisher giving no thought to the typography of a text. Books should have personalities, adding to the meaning without harming legibility or readability.

A font can be legible, but not readable — meaning the letters are clear as units, but words or sentences are a challenge to read as a text. Typefaces are designed for specific sizes and for specific purposes. The face at a given size is a font, and in book publishing the preferred fonts are serif faces of 9.5 to 12-point. For nearly two centuries, the traditional book face in the English-language press was Caslon. During the last century, other faces have risen to dominance. Examples of popular book faces include Bookman, Goudy, Palatino, and Times Roman.

The reason I offer this lengthy intro is that I am bothered by one aspect of many eBook formats: the lack of design control.

There is a technological limit: most hardware has only a limited number of fonts. Some eBook readers only offer a serif and a sans-serif face. It’s a luxury to have three or four serif faces and two sans serif faces. The book designer has no control at all over the reading experience. The reader controls the appearance of the book.

Because screen sizes and resolutions vary, the book designer doesn’t control pagination. Spacing, tabs, and line breaks are beyond the control of the designer, as well. In literary works, especially poetry, this is a serious detriment. Poems meant to reside on a page might end up on two or three screens. Visual poetry, in particular, is nearly impossible to support within an eBook.

Someone asked me if I dislike audiobooks. I think some books work as audiobooks while others do not. Obviously, visual poetry does not work as an audiobook, but poetry that was meant to be performed is ideal for audio. I’m sure a great many works are design- and form-independent. But, there are books that are best experienced visually.

An art book is certainly an example of a text that should be designed carefully. Any visual book should be itself a work of art.

It has been suggested that PDF (Adobe Portable Document Format) eBooks could be a solution. The problem is that these are larger files and, while portable, would still present a problem for smaller hardware. Zooming in and out to read a page on a small screen is a hassle, even if it allows the designer more control.

I’m not sure what the solution will be, but the migration to eBooks is inevitable. What this means for design is hard to predict. I hope there is a solution, a way to maintain book personalities in the digital age.

- Scott