Good in-house publishers know which typefaces they like and can usually tell you why. Great in-house publishers can tell you about the structure of a typeface and how it feels to a reader. You can’t do design work for very long without developing a love for typefaces. A typeface is…
Tag: fonts
In-house designers spend most of their time dealing with text. However, few beginning designers understand how to use text effectively. The documents produced by first-time designers use too many fonts, include odd gaps in text, and break headlines in awkward places. We still communicate with words. Until icons once again…
Page Layout Design Concepts think like a page designer Printed elements compose a layout, but they are governed by invisible elements and concepts. It is possible to design layouts without knowing the basics, but the results are unpredictable. Knowing the traditional concepts of publishing helps an in-house designer produce solid…