Designing with Grids Preparing cohesive layouts Design theories are based solely on opinions. If this were not the case, each publication would look like its counterparts. Imagine a world of look-alike magazines – “yuck” barely describes our disgust. Sadly, computer templates and business card mills are creating a homogeneous environment…
Tag: grids
Page Layout Elements The elements of a design There are basic design elements we will discuss throughout this book. You need to know their names, since all in-house designs use some of these elements. There are dozens of other objects familiar to professional designers, but most are related directly to…
Page Layout Design Concepts think like a page designer Printed elements compose a layout, but they are governed by invisible elements and concepts. It is possible to design layouts without knowing the basics, but the results are unpredictable. Knowing the traditional concepts of publishing helps an in-house designer produce solid…
Learning Design by Observing The good, the bad, and the ugly Designing excellent business documents requires attention to detail and an artistic vision. Good design sense is not something people are born with, but something you gain over time. Before you begin designing your own documents, you should prepare for…