There are two parallel sets of processes involved in academic composition: the mechanical and the rhetorical. The mechanical processes are those that produce writing. The rhetorical processes are those that refine ideas and their presentation to an audience. You cannot separate these activities because each act of writing reflects rhetorical…
Tag: process
Maybe it is my computer programming and management background, but I approach writing as I do a development project. I spent far too many years treating writing as a hobby. This attitude led to my acceptance of the myth “creativity cannot be turned on like a tap.” Yes, it can…
As an in-house designer, you will create a design, convert it into a layout, and eventually print a publication. Prior chapters discussed the terminology, processes, and philosophies of publication design. Now, we are going to explain how it all comes together to result in a publication. Determine Your Message You…