We know that emotional appeals work. Pathos trumps logos and ethos. That’s reality. The ancient rhetoricians knew this. Behavioral economists know this. It’s clear to…
Comments closedTag: Donald Trump
Political leaders in the United States in both major political parties are once again using “Judeo-Christian values” or “Abrahamic values” to argue about social welfare…
Comments closedMy colleagues in rhetoric study logical fallacies and reasoning. Yet, over the years many of them have dismissed the extreme hyperbole of fellow elites on…
Comments closedDonald Trump might win tomorrow’s presidential election. It’s going to be closer than pundits have admitted. The data are not as overwhelming for Hillary Clinton as…
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