We have started a major redesign and content refresh of the Tameri Guide for Writers. The new design focuses on the user experience. I want to explain some of the changes that are finally taking shape after years of benign neglect. Website Design Updates The new template uses a simple, modern…
Tag: typography
I read a lot of books about the evolution of textual production: books about the making of books. Though I own far more books on typography and lettering, books are where typography goes to work. Currently, I’m reading Keith Houston’s The Book. I want to order Houston’s Shady Characters to read, too. I…
We know there were no posts to the Tameri blog for 2017. We had a lot happening, not the least of which is the completion of my (Scott) master of fine arts degree in film and digital technology. We did maintain posting to the Facebook page and to our Twitter…
My collection of works on typography and general design includes some of my favorite books. The art of placing words on a page, or screen, is something I admire. The designer’s choices, which once appeared with some frequency in colophons, shape the reading experience. Nothing appalls me more than a…
Good in-house publishers know which typefaces they like and can usually tell you why. Great in-house publishers can tell you about the structure of a typeface and how it feels to a reader. You can’t do design work for very long without developing a love for typefaces. A typeface is…
Printers No design is complete until it is in print. There are several types of printer, but as an in-house designer, there are four basic types of printers you should consider. Each technology has its purpose – many designers own two or three printers. In the ideal design office, you…
Designing with Grids Preparing cohesive layouts Design theories are based solely on opinions. If this were not the case, each publication would look like its counterparts. Imagine a world of look-alike magazines – “yuck” barely describes our disgust. Sadly, computer templates and business card mills are creating a homogeneous environment…
Notice that we emphasize software over hardware. The personal computer industry has reached a point where any of a dozen different computer platforms support the same software. The big names in design software, with only one or two exceptions, publish the same software titles for the Macintosh and Windows families…
If you design any document, from an advertisement to a magazine, you are an in-house designer. The term “in-house” means that you do design work for your employer – or yourself – instead of sending the projects to an outside firm. The last decade has seen the number of in-house…